About Me

I am a passionate and innovative UX Designer. I have an extensive background with experience in Design including 3 startups in products and accessories and several jobs in the UX industry as a designer and consultant.I've worked with several cross functional teams, as a leader and active participant. I am proficient in various design softwares including Sketch, Balsamiq, Invision, Adobe CC and more.

I am very well versed with using design productivity and design discussion tools including affinity mapping, A/B testing, MoSCoW mapping, feature prioritization and more. I have worked on Dashboard designs and conducted extensive site mapping for several companies.My design philosophy is guided by user centric design and I believe that research and synthesis are the essential foundation of building any product. For every project that I design, I hand off my work through extensive specification documentation, with detailed annotations, that are ready to be used by the dev team.

I have graduated as an Accessories Designer from the National Institute of Fashion Technology and as a User Experience Designer from General Assembly, NYC.

Expertise

User Experience designer

A complete well funcitoning product from a seed idea.

Creating experiences that will bridge the gap between business needs and user pain points

entrepreneur

Founded several companies in Jewelry retail and wholesale generating revenue of over $1M

Created memories for fans and celebrities. Lead team of designers, artisans, sales force, IT and marketing

jewelry designer

Won accolades and awards for innovation in jewelry design and material development.

Conducted extensive product development to revive handicrafts in very remote parts of India

Accolades

Facets Awards
Swarovski
2003
New Product Innovation Award
Jewelers Color Keystone
2012
Accessories Design Exhibition
National Institute of Fashion Technology
2001

selected clients

Skroll.io
Just Ask
Link.Run
BoxCar
Synechron
CitiGroup
Logical Design Solutions

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